An investigation of the multiple types of benefits customers of pet cafes may obtain in Hong Kong /

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Student Projects

2024

Chee, Hiu Ching

Hong Kong : The Education University of Hong Kong

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Pet cafes and coffee shops become more and more popular and well-known in Hong Kong and other foreign countries. In recent years, pet cafes have not only provided a pet-friendly environment for pet lovers to visit and spend time with their friend, but also created a distinctive experiential environment and food services for customers. Customers own opportunities to have close interaction with pet animals, such as dogs, cats, and rabbits, etc. The study is aimed to explore and classified the various types of benefits that pet café customers expect to obtain after their experiences. This research paper applies qualitative research methods which conducted in-depth interviews with customers and participant observation in the pet cafe. The interview content is mainly regarding to customer’s own assumptions, experiences, and motivations for visiting pet cafes. It gains extensive awareness and preference to criticize the long-term impacts to customers who are going to pet cafes constantly. Also, there are eight pet-themed cafes customers were randomly invited to take in-depth interviews. The finding results further revealed the major benefits of pet café customers that include stress relief, emotional support, and companionship. Additionally, it was significant to explore the influence of human-animal interaction and café visitation experiences on pet-themed café customer’s welfare, emotional state, and other potential aspects

LG51.H43 hp BSS(SCS) 2024eb Cheehc

https://educoll.lib.eduhk.hk/records/KvzwuVFb