Social influence : a factor which affects mobile payment (MP) acceptance of Hong Kong consumers /

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Student Projects

2020

Law, Hiu Yan

Hong Kong : Education University of Hong Kong

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More and more mobile payment systems have been introduced in these few years such as Apply Pay, Android Pay, WeChat pay, Alipay, PayMe and so forth. However, Hong Kong people are still lagging behind in using mobile payment to finish transactions. It is interesting for me to investigate the reasons behind. In this research, Technology Acceptance Model 3 (TAM3) will be borrowed to examine the factors that affecting the mobile payment habits among Hong Kong customers with some factors such as perceived usefulness, perceived ease of use, perceived quality, perceived risk and trust are being studied. Although combinations of theories have been used to explain the intentions of customers in using the mobile payments, little research on external variables (i.e. social influences) which may affect the payment behaviors of the Hong Kong's customers have not been done. Therefore, qualitative research will be adopted to investigate the research gap - social influence, which 2 respondents are interviewed and the data will be analyzed with the data collected from qualitative research. Other than the factors of TAM3 and social influence, this research found out another three factors (i.e. infrastructure, political factor and marketing strategies) that also can influence the acceptance of mobile payment by Hong Kong consumers. My research questions are: (1) Is social influence a factor which affects mobile payment intention? (2) How does social influence affect mobile payment intention? (3) To what extent does social influence affect mobile payment intention?

LG51.H43 hp BEd(BAFS) 2020eb Lawhy

https://educoll.lib.eduhk.hk/records/SmtNfkoa